Media Art Design Assignment 2
Thursday, 4 August 2011
Artis Statement
In this assignment, we are asked to do an artwork about typography. As in 1st assignment, I took the same topic. That is disadvantage of Facebook. As in my research, Facebook brought a lot of disadvantages to people. Such as suicides, fights within friends, rumors and so on. So i did some researches in colors, typography, and effects. I used black color, normal typography, and glass cracked effect. The cracked glass effect is t communicate the audience and tell them that my artwork is about disadvantages. As people eye view, this artwork looks negative, and looks like Gothic effect slightly. Facebook typo is cut because the negative effect.
Research ! (What is typography ?)
An in-depth analysis of the anatomy of type as key to communication.
Clear communication and good design
The world of typography
Following the huge success of the Essential Design Handbooks series, What is Typography? is the ultimate compact guide to the discipline that lies at the epicentre of design and communication. This unparalleled handbook explores the formal structures and acceptable variations of type as fundamental disseminators of information. It also uncovers the various ways in which typographers – as well as linguists, psychologists, philosophers, and information designers – have applied studies in this area.
What is Typography? breaks down the anatomy of typography to explore tools and processes, methods of organizing the mechanics of type, and the various means of arranging and displaying type. It also looks at how different media, and consequent reproduction processes, underpin every aspect of typographic design.
Beyond academic analysis of the subject, What is Typography? celebrates work from the vanguard of typographic design, showcasing an impressive, eclectic portfolio from the world’s foremost practitioners. This book is a key resource for student designers as well as professionals in the field.
About The Author
David Jury is Editor of Typographic, and Head of Graphic Design at Colchester Institute in England. He holds Awards of Excellence for his typographic work from the New York Type Club, the International Society of Typographic Designers and ICOGRADA. Previous publications include About Face and Letterpress, also for RotoVision. David Jury is a fellow of the International Society of Graphic Designers (ISTD).
View Sample Chapters/Inside Images
What is Typography?
Simply put typography is the art of print. In our daily lives we are constantly surrounded by it. Typography includes greeting cards, books, posters, newspapers, just about anything you can imagine. As simple as it may seem typography subtly combines communicative and artistic elements to create a print both pleasing and easy to read.
Clear communication and good design
A small font or one that is fuzzy is obviously hard to read which makes the intended message difficult to understand. Good typography is not only clear and legible but easy and pleasant to read. Typographers achieve this by selecting the right fonts, lettering and print types.
A typographer also makes sure that the right lettering design has been chosen to convey the intended effect of the print. For example newspapers, being a source of news and facts, typically have a straightforward, black print fonts, while on the other hand wedding invitations are more ornate and elegant in accord with the happy occasion they announce.
The world of typography
Typography is an enormous field that has both digital and physical applications. Jobs in this field include everything from graphic designers who choose type and position them on the page to type designers that craft letter styles. Modern day typography includes more and more digital work related to the internet and other computer-related projects.
For print lettering to be successful it must complete two basic roles: it must clearly communicate the intended message and do so in a visually effective way that takes into account the design element. A print type that can do those two things is readable, artistic and attractive.
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